MULTIPLE REVENUE STREAMS MODEL OF WINERIES

by | Jan 14, 2020 | DOI 2018

Katarína Remeňová, Nadežda Jankelová
University of Economics in Bratislava, Faculty of Business Management, Department of Management, Bratislava, Slovakia
DOI: https://doi.org/10.31410/eraz.2018.222

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4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7

Abstract

The revenue model consists of set of revenue streams and depicts how company monetizes its value. The type of revenue model (one stream or multiple streams model) also depends on the nature of the business model. In order to generate sufficient revenue streams, a company have to create an appropriate mix of sales channels and pricing models in relation to the needs of the serving customer segment. The research article monitors the impact of particular business model parameters on the Scope of revenue model (in terms of revenue streams). Examined are parameters such as  ,,Scope of online sales channels“,  ,,Number of off-line channel types“, ,,Scope of key business activities and „Scope of additional business activities“. All variables represent interval data. The results of the linear regression analysis confirmed statistically significant influence of parameters (p value £ .05) – “Scope of Additional Business Activities”, “Scope of Key Business Activities” and “Scope of Off-line Channels” on the Scope of the Revenue model (in this order). Pearson’s R shows a very high dependency between the Scope of Additional Business activities and the Scope of Revenue model, while the model explains up to 93% variability of the dependent variable.

Key words

Revenue model of a winery, Revenue streams, sales channels, pricing model, customer segment

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