Albena Björck
Zurich University of Applied Sciences School of Management and Law, Winterthur, Switzerland 

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4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7


This conceptual paper aims to fill a gap in the literature of crisis classifications and to develop a framework that allows for categorization of crisis situations and corresponding management and communication. It incorporates the international and intercultural management literature to derive four dimensions: the trigger event impact, the degree of operational internationalization, the international perception and the cultural difference of the affected stakeholders. These dimensions are to be further specified and validated through qualitative and quantitative research.

Key words

International crisis, cultural differences, stakeholder perception, crisis management, strategic crisis communication, classification matrix. 


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