Jan Váchal
Faculty of Corporate Strategy, Institute of Technology and Business in České Budějovice, Czech Republic
DOI: https://doi.org/10.31410/eraz.2018.392
4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7
Abstract
The paper presents results of the prediction of top managers in the context of the internal environment, the mezzo-environment and the general macro-environment. The test set included about 460 Czech companies in the field of industrial production and service sector. From the results for all subcomponents of the corporate environment, it is possible to declare a relatively high degree of significance, especially in the mezzo-environment, a smaller degree for internal corporate sources and macro-environment factors. It can be said that this finding corresponds to theoretical assumptions, since the mezzo-environment factors appear to be dominant and decisive for the prosperity of enterprises in today’s hyper-competitive global environment.
Key words
Prediction, corporate environment, internal environment, mezzo-environment, macro environment
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