Jan Váchal
Faculty of Corporate Strategy, Institute of Technology and Business in České Budějovice, Czech Republic
DOI: https://doi.org/10.31410/eraz.2018.392

​ ​​ ​​

4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7

Abstract

The paper presents results of the prediction of top managers in the context of the internal environment, the mezzo-environment and the general macro-environment. The test set included about 460 Czech companies in the field of industrial production and service sector. From the results for all subcomponents of the corporate environment, it is possible to declare a relatively high degree of significance, especially in the mezzo-environment, a smaller degree for internal corporate sources and macro-environment factors. It can be said that this finding corresponds to theoretical assumptions, since the mezzo-environment factors appear to be dominant and decisive for the prosperity of enterprises in today’s hyper-competitive global environment.

Key words

Prediction, corporate environment, internal environment, mezzo-environment, macro environment


References

  1. Abraham, S. C. (2012). Strategic planning: and practical guide for competitive success, 2nd ed, Emerald Group Pub, Bingley. ISBN 978-1-78052-520-4.
  2. Afonina, A. and Chalupský, V. (2012). The current strategic management tools and techniques: the evidence from Czech Republic, Economics and management [online], Vol. 17, Issue 4. ISSN 1822-6515 [Retrieved 10. 2. 2018]. Available: https://www.ecoman.ktu.lt/index.php/Ekv/article/view/3026
  3. Csikosova, A. and Čulková, K. (2012). Influence of Macro and Micro Economical Environment of Mining Business in the Slovakia, Conference ICEEM 2012, pp. 183-188. ISBN 978-988-19750-3-4.
  4. Dedouchová, M. (2001). Strategy enterprise, C. H. Beck, Praha. ISBN 80-7179-603-4.
  5. Drucker, P. F. (1994). Věk discontinuity, Management Press, Praha.
  6. Duggan, W. R. (2007). Strategic intuition: the creative spark in human achievement, Columbia Business School Pub, New York. ISBN 0231512325.
  7. Frynas, J. G. and Mellahi, K. (2011). Global strategic management, Oxford University Press Inc, New York. ISBN 978-0-19-954393-9.
  8. Glodowska, A., Pera B. and Wach, K. (2016). The International Environment and Its Influence on the Entrepreneurial Internationalization of Firms: The Case of Polish Businesses, Problemy Zarządzania, Vol. 14, Issue 3, pp. 107-130. ISSN 1644-9584.
  9. Ginter, P. M., Duncan W. J. and Swayne, L. E. (2013). Strategic management of health care organizations, 7th ed, Jossey-Bass, San Francisco, CA. ISBN 978-11-184-6673-5.
  10. Gomes, E. (2011). Mergers, acquisitions, and strategic alliances: understanding the process. Palgrave Macmillan, New York. ISBN 978-02-302-8536-1.
  11. Jakubíková, D. (2008). Strategický marketing, Grada Publishing, Praha. ISBN 978-80-247-2690-8.
  12. Keřkovský, M. and Vykypěl, O. (2006). Strategické řízení. Teorie pro praxi, C. H. Beck, Praha. ISBN 80-7179-453-8.
  13. Kislingerová, E., Nový, I., et al. (2005). Chování podniku v globalizujícím se prostředí, C. H. Beck, Praha. ISBN 80-7179-847-9.
  14. Kotler, P. and Caslione, J. A. (2009). Chaotika: Řízení a marketing firmy v éře turbulencí, Computer Press, Brno. ISBN 978-80-251-2599-1.
  15. Malach, A. (2004). Jak podnikat po vstupu do EU, Grada Publishing, Praha. ISBN 80-247-0906-6.
  16. Mallya, T. (2007). Základy strategického řízení a rozhodování, Grada Publishing, Praha. ISBN 978-80-247-1911-5.
  17. Min, Z. (2009). Enterprise development and environment strategies: The analysis of the relationship between business and environment, Proceedings of 2009 International Conference of Management Science and Information System, pp. 397-401. ISBN 978-0-982-24410-4.
  18. Mintzberg, H. (2007). Tracking strategies, Oxford University Press Inc, New York. ISBN 978-0-19-922850-8.
  19. Nigel, E. and Campbell, D. (2002). Strategic management for travel and tourism, Routledge, Abingdon-on-Thames. ISBN 978-0750648547.
  20. Porter, M. E. (2012). Recent Developments in Competitiveness and Strategy, Porter Prize Conference, Hitotsubashi University. Graduate School of International Corporate Strategy, Tokyo, Japan, December 5, 2012.
  21. Porter, M. E. (2015). Shared Value and Strategy. Paper presented at the Shared Value Leadership Summit, FSG, New York, NY, May 12, 2015.
  22. Saragih, R., Rahayu, A. and Wibowo, L. A. (2017). External environment impact on business performance in digital creative industry: Dynamic capability as mediating variable, International Journal of Advanced And Applied Sciences [online], Vol. 4, Issue 9, pp. 61-69. ISSN 2313626x [Retrieved 12. 2. 2018]. Available at: https://www.science-gate.com/IJAAS/V4I9/Saragih.html
  23. Šulák, M. and Vacík, E. (2005). Strategické řízení v podnicích a projektech, VŠFS, Praha. ISBN 80-86754-35-9.
  24. Tichá, I. and Hron, J. (2009). Strategické řízení. ČZU, PEF, Praha. ISBN 978-80-213-0922-7.
  25. Veber, J. et al. (2004). Management: základy, prosperita, globalizace, Management Press, Praha. ISBN 80-7261-029-5.
  26. Veber, J. et al. (1998). Management II, VŠE, PHF, Praha. ISBN 80-7079-406-2.
  27. Zuzák, R. (2011). Strategické řízení podniku. Grada Publishing, Praha. ISBN 978-80-247-4008-9.