Bucharest University of Economic Studies, Faculty of Marketing, Romania
4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7
Far from being properly understood, valued, cared for and enjoyed, the cultural heritage, in its tangible and intangible forms, represents a resource that may contribute in a higher extent to the sustainable development of the local communities. Paper presents, from a marketing perspective, the results of an exploratory assessment of the connections between variables describing cultural heritage, tourism and sustainable development, in order to identify ways that may be considered in the capitalization of cultural heritage for supporting the sustainable development.
Cultural heritage, cultural tourism, sustainable development, Romania
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