Ekrem Tufan
Çanakkale School of Applied Sciences, Çanakkale Onsekiz Mart University, Çanakkale, TURKEY
Sezer Deniz
Faculty of Tourism, Çanakkale Onsekiz Mart University, Çanakkale, TURKEY 
İrem Ceylan Karagöz
Faculty of Tourism, Balıkesir University, Balıkesir, TURKEY
Erhan Eren
Faculty of Tourism, Çanakkale Onsekiz Mart University, Çanakkale, TURKEY 
Duygu Nedret Tüter
​Faculty of Tourism, Çanakkale Onsekiz Mart University, Çanakkale, TURKEY 
DOI: https://doi.org/10.31410/eraz.2018.657

4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7


It has shown that people perceived facial expressions as the richest source of information about other’s emotions. Facial expressions are significant for communications among people and it contain universal symbols of emotions and thoughts. People are easily and unconsciously tend to make inferences about strangers and a simple glance of face is sufficient to do so. The appearance of people especially the facial expressions are also important in working area. For instance, such smile intensity in photos or a simple facial gesture can help individual to be employed and earn more than average. In the sectors such as tourism and banking where people communicate face to face, macho or not macho faces employees may have an influence on the customers. In this context, we have aimed to analyze the effects of macho or not macho faces on costumers in both tourism and banking sectors

Key words

Facial expression, Macho faces, Banking and Tourism sector


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