YOU ARE WHAT YOU PERCEIVE AND EAT

by | Jan 16, 2020 | DOI 2018

Ekrem Tufan
Çanakkale Onsekiz Mart University, Çanakkale School of Applied Sciences,  Çanakkale, Turkey
Atila Yüksel
Adnan Menderes University, Faculty of Tourism, Kuşadası, Turkey
Funda Eriş
Çanakkale Onsekiz Mart University, Faculty of Tourism,  Çanakkale, Turkey
Aydan Taştan
Çanakkale Onsekiz Mart University, Faculty of Political Science, Çanakkale, Turkey
DOI: https://doi.org/10.31410/eraz.2018.679

4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7

Abstract

Food industry is notorious for its ignorance of care and well-being of consumers. Since contemporary consumers lead a very fast type of life, they have scarce time to stop and think when they buy food.
In this research we have investigated if consumers chose specific words when they buy food. As expected, people have preferred the ones with specific names, such as local, fresh and organic.


Key words

Behavioural Economics, Behavioural Tourism, Food Preferences, Restaurant


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