Milena Sretić, Nemanja Stojković, Željko Ondrik
​Faculty of Applied Management, Economics and Finance, Belgrade, Serbia

4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7


This paper deals with the importance of digital marketing, modern forms of communication due to the development of IT sectors and social networks, as well as the need for marketing agencies and marketing teams to develop new activities such as copywriting and the importance of training a large number of creative copywriters.

Key words

Digital marketing, copy writing, social networks, communications