Saha Baygul Ozpinar
Uskudar University / Istanbul / Turkey
Alper Ozpinar
Istanbul Commerce University / Istanbul / Turkey

4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7


Event marketing is one of the most rapidly growing areas of modern marketing communications. The latest technological innovations and manufacturing technologies makes the things of our lives; and become Internet of Things with not only sending and receiving data also becoming smaller, smarter, talented intelligent and all these with affordable price for all around daily usage and consumption. When IoT collaborate with the other technological innovations of the latest years such as Industry 4.0 tools, cloud computing, machine learning and artificial intelligence the resulting hybrid solutions can also serve for public relations and communication. This document presents the future of event management with smart technologies, IoT and cloud computing enabled software systems.

Key words

Smart Event Management, CRM, Event Personalization, IoT, Traceability, Bluetooth Beacon, Low Energy, RFID, Automatic Identification, Smart Tags, Industry 4.0