Innovation in Gastronomic Tourism: The Impact of Value Chain Stages on the Tourist Experience

Brilanda Bushati’ – University of Shkodra “Luigj Gurakuqi”, Economic Faculty, Street Jeronim De Rada, 4001, Shkoder, Albania

Enkeleda Laçej – Vocational High School “Hamdi Bushati”, Street Hysen Lohja, 4001, Shkoder, Albania

Abstract: Gastronomic tourism has gained significant importance in the tourism industry, offering a unique experience for travellers to delve into the culture, traditions, and flavours of a destination. This study examines the role of the value chain in gastronomic tourism, with a focus on the city of Shkodra, Albania. Through a comprehensive investigation of the stages of the value chain, encompassing food production, preparation, distribution, and consumption, the study aims to comprehend their impact on visitors’ gastronomic experiences. Objectives include identifying current trends in gastronomic tourism, such as technological advancements and tourists’ preferences for authentic cuisine, as well as pinpointing innovations and assessing economic impacts at the local level. This study utilizes a regression model to analyze the value chain within a specific context. The authors aim to identify how these interpretations can inform the understanding of various factors influencing gastronomic tourism analysis and inform the development of appropriate strategies for its future growth.

10th International Scientific Conference ERAZ 2024 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Conference Proceedings: ISBN 978-86-80194-86-8, ISSN 2683-5568,

DOI: https://doi.org/10.31410/ERAZ.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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