Developing a Typology of Green Tourists. Empirical Study From Romania

Mirela Ștefănică – Alexandru Ioan Cuza University of Iași, Faculty of Economics and Business Administration, Department of Management, Marketing and Business Administration, 22 Carol I Avenue, 700505 Iași, Romania
Sandu Christiana Brigitte – Alexandru Ioan Cuza University of Iași, Faculty of Economics and Business Administration, Department of Management, Marketing and Business Administration, 22 Carol I Avenue, 700505 Iași, Romania

Keywords:
Green tourism;
Eco-types;
Consumer behaviour;
Participatory behaviour

DOI: https://doi.org/10.31410/ERAZ.2021.319

Abstract: This study seeks to develop a typology of tourists according to their attitude and behaviour in relation to the natural environment. A survey was conducted on a sample of tourists in one of the representative natural tourist areas of Romania based on a face-to-face questionnaire. The typology of green tourists has been created based on 28 items measuring consumer or participatory behaviour. The study provides a segmentation of tourists into three eco-types: eco-destructive, eco-impartial, and eco-involved. These segments were analysed by gender, age and level of studies in order to observe specific similarities or differences set for each criterion. The main findings on the impact of tourist activity on the environment underline the importance for tourists to be more careful and concerned about solving the environment and enhancing green behaviour.

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7th International Scientific ERAZ Conference – ERAZ 2021 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Online/virtual, May 27, 2021

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; AMBIS University, Prague – Czech Republic; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ERAZ Conference 2021 Conference Proceedings: ISBN 978-86-80194-46-2, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2021

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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