Determining the Correlation between the RLAH Regime and Roaming Usage by Applying Business Intelligence

Abstract: Roaming like at home (RLAH) regime came into force on June 15, 2017, and marked the beginning of more accessible communication and use of mobile services without additional fees when travelling within the EU. In this context, this paper analyses the correlation between RLAH and the intensity of the use of mobile services by Croatian users in EU Roaming. In this regard, the re­search aims to measure how much RLAH influenced Croatian users’ greater use of mobile services in EU roaming. How many Croatian users used mobile services in EU roaming before RLAH and during RLAH, and to what extent Croatian users in EU roaming used mobile services before the introduction of the RLAH regime compared to the period after the introduction of RLAH are questions that deter­mine the framework research problems. This research used aggregated data on users and the use of mobile voice services of Croatian users in the EU roaming from HAKOM’s (Croatian regulatory authority for network industries) database. The period observed is between Q1 2014 and Q2 2022. The research was carried out by business intelligence concepts and tools and elaborated with descriptive statistics method. Based on the results obtained from the research, the hypothe­sis that RLAH stimulated the use of mobile services by Croatian users in EU roam­ing can be confirmed. In this regard, this work supports the set goals of develop­ing the EU digital single market and opens up space for additional research to examine user habits as part of forming a single internal market.

9th International Scientific ERAZ Conference – ERAZ 2023 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, hybrid – online, virtually and in person, Prague, Czech Republic, June 1, 2023

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2023 Conference Proceedings: ISBN 978-86-80194-72-1, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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