Dr. Kiráľová represents AMBIS in international organizations and networks such as UNWTO, ATLAS (a member of the Board), NECSTouR, and WTN.
She works as an expert for the EASME COSME and Erasmus + EACEA, EAPAA, VEGA, TAČR, and Silverlight expert. At the same time, she is actively involved in research projects in the Czech Republic and abroad, focusing on tourism destination marketing and management, food tourism, and regional development.
She is the author of the books Marketing Hotel Services, Marketing Tourism Destination, Globalization Impact on Tourism Destination Marketing, and editor of the book Driving Tourism through Creative Destinations and Activities. Author and co-author of numerous journal articles, academic papers, and studies.