Customer Perceptions of Awareness and Security of E-banking Usage

Llesh Lleshaj – University of Tirana, Faculty of Economy, Department of Finance, Albania

Besiana Lika –  PhD candidate, University of Tirana, Faculty of Economy, Department of Finance, Albania

Abstract: E-banking has emerged as a pillar of modern financial systems, offering consumers worldwide remarkable convenience, accessibility, and effi- ciency. This study investigates the crucial nexus between e-banking adoption and perceptions of safety within Albania’s banking system. Based on a survey of 400 customers, our study highlights the importance of safety perception in driving e-banking adoption. We found that independent variables, such as personal income level, customer awareness of e-banking, perception of ease of use, and perception of safety, significantly correlate with e-banking usage. This underscores the crucial role of safety perception in influencing adoption rates. In addition, individuals with a strong sense of safety are more likely to use e-banking. Albania’s banking sector is advised to enhance safety perceptions by implementing strong cybersecurity measures, conducting educational campaigns for users, and increasing transparency in e-banking operations. Collaborative partnerships with regulatory bodies and industry stakeholders can further strengthen safety protocols, ensuring resilience against cyber threats and fostering continued user trust and engagement.

10th International Scientific Conference ERAZ 2024 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Conference Proceedings: ISBN 978-86-80194-86-8, ISSN 2683-5568,

DOI: https://doi.org/10.31410/ERAZ.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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