Liudmila Zamorshchikova – M. K. Ammossov North-Eastern Federal University, 58 Belinsky str, Yakutsk, Republic of Sakha (Yakutia), Russia
Irena Khokholova – M. K. Ammossov North-Eastern Federal University, 58 Belinsky str, Yakutsk, Republic of Sakha (Yakutia), Russia


5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;

ISBN 978-86-80194-20-2, ISSN 2683-5568, DOI:


Today two geographical points in Yakutia consider themselves the Poles of cold: Oymyakon
and Verkhoyansk. The policy of promoting Oymyakon and Verkhoyansk as tourist sites associated with
the Poles of cold is varied according to the specific socio-economic and cultural conditions. If Oymyakon
is more promoted as the Pole of cold on the scale of international and regional tourism thanks
to its infrastructure, Verkhoyansk keeps the reputation of the sacred place for the local population,
but also of the place for scientific tourism and research. The cross-sector partnerships can be seen
as powerful mechanisms for building constructive relationships between tourist companies and local
communities and contributing to sustainable community development. The engagement of indigenous
communities and their participation in all stages of the tourism development (concept, promotion and
realisation of tourist products) contribute to achieve a more sustainable development of tourism in
situ. In order to study the history and different aspects of polar belonging we analyzed a large number
of scientific texts, literary, historical documents, legends, folklore, stories and blogs of travelers and
tourists, but also the mapped and local toponyms, interview and questionnaires.

Key words

Russian Arctic, pole of cold, indigenous communities, promotion of extreme tourism, social
responsibility, environmental and human impact.


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