Evgeniya Yazovskikh – Ural Federal University named after the first President of Russia B.N.Yeltsin, 620002, 19 Mira street, Ekaterinburg, Russia

Oksana Yatsenko – Ural Federal University named after the first President of Russia B.N.Yeltsin, 620002, 19 Mira street, Ekaterinburg, Russia

DOI: https://doi.org/10.31410/ERAZ.2019.153

5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;

ISBN 978-86-80194-20-2, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2019


Every year, more and more non-profit organizations are being created in our country and in
the world, the main purpose of which is not related to making a profit and distributing it among its members.
The main goal of non-profit organizations activities is to obtain a social effect, solve the problems
of certain groups of people, improve the quality of life of the region and the society. The social effect, the
carrier of which is considered a non-commercial product and which arises as a result of non-commercial
exchange, appears due to the satisfaction of consumer demand. It should serve as a signal to investors
about the need to finance the activities of a non-commercial entity. The social effect is an indicator characterizing
the qualitative aspect of the change that has already occurred (raising the educational level of
the population, satisfaction with social status or a financial situation, increasing the number of children
in families). One of the best examples of non-profit organizations is “BEST” (Board of European Students
of Technology). It is a non-political volunteer organization aimed at developing engineering students. It
helps students from Europe be internationally minded, better understand the culture of different countries
and develop the potential for working at the international level. Nowadays there are ninety-six local
BEST groups in thirty-three countries, four of which are located in Russia: two in Yekaterinburg, and one
in Moscow and one in St. Petersburg. In the capital of the Urals, one of the groups exists on the basis of
the Ural Federal University named after the first President of Russia B.N.Yeltsin.

Key words

marketing, marketing mix, non-profit organizations, social effect, international student


[1] Federal law of 12.01.1996 N 7-FL (as amended on November 14, 2017) “On non-profit organizations”
(as amended on January 1, 2018).
[2] Kotler Ph. Marketing Management, Peter, Saint Petersburg, 2005.
[3] Braverman A. Marketing in Russian economy of the transition period: methodology and
practice, Economics, Moscow, 2015.
[4] Civil Code of the Russian Federation (Part One) of 11/30/1994 N 51-FL (as amended on
December 29, 2017).
[5] Kotler Ph. Marketing, Peter, Saint Petersburg, 2015.
[6] Kotler F. A short course of Marketing, Williams Publishing House, Moscow, 2007.
[7] Bitner M. The impact of Physical surrounding on customer and employees, Journal of
Marketing, № 4, 1992.