Albena Björck – ZHAW School of Management and Law, Stadthausstrasse 14, 8401 Winterthur, Switzerland
Petra Barthelmess – ZHAW School of Management and Law, Stadthausstrasse 14, 8401 Winterthur, Switzerland
5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, CONFERENCE PROCEEDINGS
Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;
ISBN 978-86-80194-20-2, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2019
The purpose of this paper is to investigate the relationship between corporate culture and
internal crisis communication by comparing the internal crisis communication practice of Swiss companies,
the features of their corporate culture and how representatives of these companies interpret the
influence of culture. The results indicate that misalignment between the different levels of corporate
culture would lead to inconsistencies and loss of effectiveness in the internal crisis communication.
Strategic crisis communication, corporate culture, internal and employee communication.
 Aggerholm, H. K. (2008). Organizational Communication in Times of Downsizing: An
Explorative Study Among Danish Corporations. Presented at the Conference on Corporate
Communication 2008, Wroxton, England.
 Andersson R. (2019). Employee communication responsibility: Its Antecedents and Implications
for Strategic Communication Management. International Journal of Strategic
 Argyris, C., & Schon, D. A. (1974). Theory in Practice: Increasing Professional Effectiveness.
San Francisco: Jossey-Bass.
 Argyris, C., & Schon, D. A. (1996). Organizational Learning II: Theory, Method, and
Practice. Reading, Mass: Addison-Wesley.
 Balle, N. (2008). Hearts at stake: A theoretical and practical look at communication in
connection with mergers and acquisitions. Corporate Communications: An International
Journal, 13(1), 56–67.
 Barrett, D. J. (2002). Change communication: Using strategic employee communication
to facilitate major change. Corporate Communications: An International Journal, 7(4),
 Björck A. (2017). Interne Krisenkommunikation: Herausforderungen, Ziele und Lösungsansätze.
KMU-Magazin. 5. May 2017.
 Coombs, W. T. (2012). Ongoing Crisis Communication: Planning, Managing, and Responding
(3rd ed.). Thousand Oaks: SAGE Publications, Inc.
 Deloitte (2019). Swiss Board Survey. February 2019.
 Frandsen, F., & Johansen, W. (2010). Corporate crisis communication across cultures.
In Trosborg, A. (Ed.). Pragmatics Across Languages and Cultures (pp. 543-569). Berlin:
Mouton De Gruyter.
 Frandsen, F., & Johansen, W. (2011). The study of internal crisis communication: Towards
an integrative framework. Corporate Communications: An International Journal, 16(4),
 Johansen, W., Aggerholm, H. K., & Frandsen, F. (2012). Entering new territory: A study of
internal crisis management and crisis communication in organizations. Public Relations
Review, 38(2), 270–279.
 Lee, B. K. (2005). Crisis, culture, community. In Kalbfleisch, P. J. (Ed.), Communication
Yearbook, Vol. 29 (pp. 275-309). Mahwah, NJ: Erlbaum.
 Mazzei, A., & Ravazzani, S. (2011). Manager-employee communication during a crisis:
the missing link. Corporate Communications: An International Journal. 16 (3). 2011, 243-
 Mazzei, A., & Ravazzani, S. (2015). Internal Crisis Communication Strategies to Protect
Trust Relationships: A Study of Italian Companies. International Journal of Business
Communication, 52(3), 319–337.
 Meu L.R. (2014). Strategic Internal Communication: Transformational Leadership, Communication
Channels, Employee Satisfaction. MC Quarterly, 28 (2).
 Myer, R. A., Williams, R. C., Ottens, A. J., & Schmidt, A. E. (1992). Crisis assessment: A
three-dimensional model for triage. Journal of Mental Health Counseling, 14(2), 137–148.
 Myer, R. A., Conte, C., & Peterson, S. E. (2007). Human impact issues for crisis management
in organizations. Disaster Prevention and Management: An International Journal,
 Richter, N. (2007). Interne Kommunikation im Krisenmanagement. Köln: Josef Eul Verlag
 Ruben, Brent D., and Stewart, Lea P. (1998). Communication and Human Behavior, 4th
edition. Needham Heights, MA: Allyn & Bacon.
 Schwarz, A., Seeger, M. W., & Auer, C. (2016). Significance and Structure of International
Risk and Crisis Communication Research. In The Handbook of International Crisis Communication
Research (pp. 1–10). John Wiley & Sons, Ltd.
 Schein, E. H. (2010). Organizational culture and leadership (Fourth edition). San Francisco
 Shee, P. S. B., & Abratt, R. (1989). A new approach to the corporate image management
process. Journal of Marketing Management, 5(1), 63–76.
 Vinten, G., & Lane, D. A. (2002). Counselling remaining employees in redundancy situations.
Career Development International, 7(7), 430–437.