Albena Björck – ZHAW School of Management and Law, Stadthausstrasse 14, 8401 Winterthur, Switzerland
Petra Barthelmess – ZHAW School of Management and Law, Stadthausstrasse 14, 8401 Winterthur, Switzerland


5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;

ISBN 978-86-80194-20-2, ISSN 2683-5568, DOI:


The purpose of this paper is to investigate the relationship between corporate culture and
internal crisis communication by comparing the internal crisis communication practice of Swiss companies,
the features of their corporate culture and how representatives of these companies interpret the
influence of culture. The results indicate that misalignment between the different levels of corporate
culture would lead to inconsistencies and loss of effectiveness in the internal crisis communication.

Key words

Strategic crisis communication, corporate culture, internal and employee communication.


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