Lukas Valko – Comenius University in Bratislava, Faculty of management, Odbojarov 10, P.O.BOX 95, 820 05 Bratislava,

Eva Smolkova – Comenius University in Bratislava, Faculty of management, Odbojarov 10, P.O.BOX 95, 820 05 Bratislava,


5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;

ISBN 978-86-80194-20-2, ISSN 2683-5568, DOI:


Tourism is an integral part of Slovak economy. As current market conditions are continuously
evolving, tourism had to undergo many changes. Many economical areas are currently under
the huge influence of ICT sector and tourism is no exception. Main aim of this paper is to create an
integrated theoretical base of the topic Smart Tourism. This paper includes a brief overview of Smart
Tourism concept, complex definition of Smart Tourism and categorization of smart technology tools
used in tourism. The last chapter is dedicated to Smart Tourism concept use in Bratislava, Slovakia.
The paper may stand as a basis for further Smart Tourism analyses and for practical implementation
this concept into praxis of organizations operating in tourism sector worldwide.

Key words

tourism, smart, ICT, Slovakia


[1] Li Y. et al. (2016). The concept of smart tourism in the context of tourism information services.
In Tourism management (58). March 14, 2016.
[2] Gretzel, U. et al. (2015). Smart tourism: foundations and developments. In Electron markets
[3] Wang, D. et al. (2012). The Role of Smartphones in Mediating the Tourism Experience. In
Journal of Travel Research (51/4).
[4] Lopez de Avila, A. (2015). Smart Destinations: XXI Century Tourism. Presented at the
ENTER2015 Conference on Information and Communication Technologies in Tourism,
Lugano, Switzerland, February 4-6, 2015.
[5] Al Nuaimi, E. et al. (2015). Applications of big data to smart cities. In Journal of Internet
Services and Applications 2015.
[6] Hunter, W. C. et al. (2015). Constructivist Research in Smart Tourism. In Asia Pacific
Journal of Information Systems (25/1).
[7] Bratislava Tourist Board (2017). Marketingová a komunikačná stratégia destinácie Bratislava
2018 – 2022.
[8] Bratislavské noviny (2019). Za používanie Slovnaft BAjku sa bude od 1. apríla platiť viac –
na koľko vás vyjde jedna jazda? [online] [cited June 19, 2019]. Available at: