Tamás Dusek – Széchenyi István University, Hungary, Győr, Egyetem tér 1
Judit Petra Koltai – Széchenyi István University, Hungary, Győr, Egyetem tér 1
Veronika Poreisz – Széchenyi István University, Hungary, Győr, Egyetem tér 1

DOI: https://doi.org/10.31410/ERAZ.2019.63

5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;

ISBN 978-86-80194-20-2, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2019


One of the most important categories of local impact studies is the investigations about the
roles of a large company in the life of a small and medium-sized towns. The first part of this paper
analyses this question on a conceptual, theoretical level and by the help of literature review. A systematic
overview will be given on the different roles of big companies, such as in the field of economy,
labour market, infrastructure, land use, traffic, local services, local taxes, demography, culture, milieu,
lifestyle, politics, education, tourism and others. There can be both positive and negative side of the
dominance, for example local labour market can be more stable and more vulnerable at the same time.
There is a scarcity of the empirical research on these questions, mainly due to the complexity and the
business secret character of some detail. The second part of the paper gives a comparative analysis
about the role of Audi Hungary Company in the western Hungarian medium-sized town, Győr, which is
the sixth biggest settlement in Hungary. It is an interesting test case, because the role and importance
of the Audi is significantly larger than in other big companies in similar city size category in Hungary,
but its weight is not extremely large in international comparison.

Key words

local economic impact, Győr, Audi, impact analysis methodology.


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