Sandra Mrvica Mađarac – College of Applied Sciences “Lavoslav Ružička” in Vukovar, Županijska 50, Vukovar, Croatia

Marko Eljuga – Agro – Honor d.o.o., Vrbaska 1c, Osijek, Croatia

Zvonimir Filipović – PIK Vrbovec plus d.o.o., Gospodarska zona 20, Antunovac, Croatia



 6th International Conference – ERAZ 2020 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  Online/virtual, May 21, 2020, CONFERENCE PROCEEDINGS

 Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ISSN 2683-5568, ISBN 978-86-80194-33-2, DOI:



The entire world is facing with the impact and consequences of the COVID 19 pandemic,
what is reflected in various spheres of social life. In the conditions of the crisis management, companies
are forced to adapt to the new situation in order to survive on the market. Sales companies have had to
make changes in their former business; namely in their organization, logistics, retail supply channels
that are now oriented towards the online sales without contact when delivering to customers. The Civil
Protection Headquarters of the Republic of Croatia has brought a Decision by which are regulated the
working hours and the method of work in the trade business during the Coronavirus epidemic, according
to which it is obligatory for all stores to organize their work in compliance with general anti-epidemic
measures and special recommendations of the Croatian Institute of Public Health.
In the paper are listed and analyzed changes in the sales operations of the two companies due to the
pandemic crisis; one company deals with the sale of agricultural machinery and the other with the sale
of food products.

Key words

Pandemic crisis, Impact on sales business, Changes in the sales operations, Decision of
The Civil Protection Headquarters, Companies.


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