Junmin Chen – Henan Institute of Science and Technology, Henan, China

Nataliya Stoyanets – National Agrarian University, Ukraine, 40024, Sumy Gerasima Kondratieva street, 161

Zetao Hu – Sumy National Agrarian University, Ukraine, 40024, Sumy Gerasima Kondratieva street, 161; Henan Institute
of Science and Technology, Henan, China

DOI: https://doi.org/10.31410/ERAZ.2020.231

6th International Conference – ERAZ 2020 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  Online/virtual, May 21, 2020, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ISSN 2683-5568, ISBN 978-86-80194-33-2, DOI: https://doi.org/10.31410/ERAZ.2020



Cultivating and digging the endogenous power of rural development is the basis of sustainable
rural development. The article sets explanatory variables from the perspective of social network
structure theory, and constructs a Tobit multiple regression empirical model that affect rural endogenous
ability. The study found that the amount of social structural holes, the strength of weak ties, the
role of village committees, and the quality of village cadres have a significant positive effect on the
improvement of rural endogenous capabilities. Accordingly, it is recommended that Henan region creates
market opportunities for various types of elites to serve the rural revitalization ; fully explore and
use weak ties to fight for more resources for the rural revitalization ; further strengthen the collective
economy, strengthen the village collective administrative power from the perspective of legislation, and
optimize the control of the collective power of the village ; the formation of a cultural psychological
structure that is conducive to the endogenous development of the village .

Key words

Endogenous ability, Relationship network, Structural hole.


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