Rusi Marinov – New Bulgarian University, Montevideo St. 21, Sofia 1618, Bulgaria


6th International Conference – ERAZ 2020 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  Online/virtual, May 21, 2020, CONFERENCE PROCEEDINGS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ISSN 2683-5568, ISBN 978-86-80194-33-2, DOI:



This report discusses the role of information domain and cognitive technologies in emergency
management in the context of the global pandemic problems, which is also caused by a lack of leader’s
capacity, knowledge transfer, lack of major investments in the security and health systems. Global emergency
response plans should be based on the “artificial” reality of our planetary condition and used
as a starting point for planning. Innovative companies are trying to take advantage of cognitive technologies
to automate processes to solve a wide range of problems that require specific knowledge. The
main aspects of knowledge are related to the so-called „P” categories (Perceive, Perception, Predict) of
our critical environment and data input to such systems coming from sensors and smart elements. The
new model for effective reactions in crisis refers to cognitive technologies, which, if available use an
aesthetic language, generate unstructured texts, process information, used sensors for data in real-time,
reading signals, access to “smart objects” and other algorithmic approaches for searching of solutions
in extreme situations. The cognitive technologies used during contingency planning is oriented towards
the further development of AI in order to improve the performance of machines in terms of intuition,
sensitivity, emotions, and other factors that enhance the planning and decision-making tasks.

Key words

Information domain, Cognitive computing, Emergency planning, Crisis communications,
Knowledge transfer, Machine learning, Infodemics.


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