Innovations as a Means of Restarting Tourism in the Slovak Republic in the Period After COVID-19
Vojtech Kollár – Vysoká škola ekonómie a manažmentu verejnej správy, Furdekova ul. 16, 851 04 Bratislava, Slovak Republic
Silvia Matúšová – Vysoká škola ekonómie a manažmentu verejnej správy, Furdekova ul. 16, 851 04 Bratislava, Slovak Republic
7th International Scientific ERAZ Conference – ERAZ 2021 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Online/virtual, May 27, 2021
ERAZ Conference Proceedings are published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ERAZ conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; AMBIS University, Prague – Czech Republic; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia
ERAZ Conference 2021 Conference Proceedings: ISBN 978-86-80194-46-2, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2021
Keywords:
Tourism;
Innovation;
Sustainability
Abstract: The competitiveness of tourism and its sustainability is conditioned by the ability of tourism stakeholders to use the existing innovation environment. Empirical results support the fact that the tourism sector shows differentiated innovation behavior in the sector of services. Economic performance in tourism determines the type of innovation and the type of business. The paper focuses on innovations, which, together with other factors, are considered to be the driving force behind a possible restart of tourism in the Slovak Republic in the period after COVID-19. Innovations are understood as creative activities that induce deliberate change that will bring in technical, technological, economic, or social benefits. They are an essential part of modern business. Using a questionnaire survey, PESTLE analysis and SWOT analysis, a survey focused on the application of innovations in tourism was conducted. The target group was represented by travel agencies in a selected region of the Slovak Republic.

ERAZ Conference
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

References
Decree No 306/2007 Coll. of the Statistical Office of the Slovak Republic.
Dupeyras, A. & MacCallum, N. (2013). Indicators for Measuring Competitiveness in Tourism: A Guidance Document. OECD Tourism Papers, 2013/02, Paris: OECD Publishing. http:// dx.doi.org/10. 1787/5k47t9q2t923-en.
Finstat. (2020). Analýza sektorov priamo ohrozených koronavírusom na Slovensku. https://finstat.sk/analyzy/analyza-sektorov-priamo-ohrozenych-koronavirusom
Gajdošíková, Z. (2017). Inovácie v cestovnom ruchu. Banská Bystrica, Belianum. 2017. s. 96. ISBN 978-80-557-1230-7.
Goeldner, Ch. R. & Richie, J. R. (2014). Cestovní ruch. Princípy, příklady, trendy. Brno: BizBooks, 545 pp. ISBN 978-80-251-2595-3.
https://doi.org/10.21272/sec.4(2).80-86.2018
Karaoulanis, A. (2018). Tourism in developing countries. The path towards sustainable development and its interaction with the local communities, the environment and the human factor. Socio Economic Challenges. Vol. 2, No. 4, p. 80-86, ISSN 2520-6621.
Kiseľáková, D., Šofranková, B., Čabinová, V. & Šoltesová, J. (2018). Analysis of enterprise performance and competitiveness to streamline managerial decisions. Polish Journal of Management studies. Roč. 17, č.2, s. 101-111. ISSN 2081-7452.
Kotíková, H. (2013). Nové trendy v nabídce cestovního ruchu. Praha : Grada Publishing. 208 s. ISBN 978-80-247-4603-6.
Podnikajte.sk. (2020). Ako sa dostať z koronakrízy. https://www.podnikajte.sk/ine-obchodnespolocnosti- a-druzstvo/koronakríza-druzstva
Ševčík, M. a kol. (2012). Poradca podnikateľa vo vidieckej turistike a agroturistike. Dudince : Európsko-slovenské združenie agroturizmu a turizmu. ISBN 978-80-224-1273-5.
United Nations World Tourism Organization. (2018). UNWTO Tourism Highlights. [online]. Available: https://www.eunwto.org/doi/pdf/10.18111/9789284419876.