Miro Simonič – Faculty of Commercial and Business Sciences, FKPV, Lava 7, 3000 Celje, Slovenia
Anton Vorina – Economics School Celje, Vocational College, EŠ VSŠ, Maroborska 2, 3000 Celje, Slovenia

DOI: https://doi.org/10.31410/ERAZ.S.P.2019.9

5th International Conference – ERAZ 2019 – KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Budapest – Hungary, May 23, 2019, SELECTED PAPERS

Published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
Conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia;

ISBN 978-86-80194-21-9, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.S.P.2019


Due to the growing market competition to reduce the cost of breeding chicken´s broiler,
breeders’ brokers are breeding them under worse conditions. An analysis of survey confirms economically-
ethically important facts that consumers of chicken´s meat are aware that chickens in the farms
must have more light and more movement space. Chicken meat consumers are willing to pay a higher
price for meat reared and labeled as „DÉDI -chicken-friendlier breeding” and to provide producers
with greater profits.

Key words

Chicken´s-friendlier breeding, animal welfare, ethics for farmed animals, anthropocentrism,


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