Gjorgjina Sherovska – SMX Academy, North Macedonia

Keywords:                      Femicide;
Social media marketing;
Marketing culture

DOI: https://doi.org/10.31410/ERAZ.2023.299

Abstract: Femicide is a grave violation of fundamental human rights, such as the right to life, liberty, and personal security, as well as a formidable hin­drance to social and economic progress. By definition, femicide is the premed­itated killing of a female person due to their gender. This phenomenon is the result of a multitude of risk factors at the individual, interpersonal, communi­ty, and societal levels. The magnitude of what has been dubbed the “shadow pandemic” is evidenced by the mounting violence inflicted on women. This re­search seeks to analyze the role of social media marketing in bringing aware­ness to the issue of femicide, namely, its effect on public opinion, the degree to which it increases awareness of the rising femicide rate, and the reactions of social media users when confronted with individual cases. To achieve this, a phenomenological study with a Likert scale was conducted, involving 100 participants in North Macedonia aged between 18 and 60. The findings in­dicate that the majority of respondents do not believe that social media pro­vides an impetus for people to take action against femicide and their concern­ing note is witnessing online harassment or bullying related to femicide or vi­olence against women on social media. Empowering the potential of creat­ing a safe and supportive environment for discussing and addressing issues of femicide and violence against women in the social media space.

9th International Scientific ERAZ Conference – ERAZ 2023 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, hybrid – online, virtually and in person, Prague, Czech Republic, June 1, 2023

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2023 Conference Proceedings: ISBN 978-86-80194-72-1, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

Suggested citation

Sherovska, G. (2023). From Awareness to Action: How Social Media Users Respond to Femicide Cases. In V. Bevanda (Ed.), ERAZ Conference – Knowlegde Based Sustainable Development: Vol 9. Conference Proceedings (pp. 299-304). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ERAZ.2023.299


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