Irina Todorova – Faculty of Electrical Engineering, Technical University of Varna, Studentska str. 1, 9000, Varna, Bulgaria

Keywords:                       Personal transformation;
Sustainable development;


Abstract: The transition to sustainable development requires a fundamen­tal shift in thinking that for years has been outlining a destructive line of con­sumption with devastating consequences. Nature’s inability to accept the re­sults of human actions, and man’s ability to absorb the devastating results on his health, have made it clear that unless man changes his attitude, he will soon become a victim of his actions. This paper analyses the theories of fun­damental transformation towards sustainable production and consumption discussed in the social science field.

9th International Scientific ERAZ Conference – ERAZ 2023 – Selected Papers: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, hybrid – online, virtually and in person, Prague, Czech Republic, June 1, 2023

ERAZ Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2023 Selected Papers: ISBN 978-86-80194-73-8, ISSN 2683-5568, DOI:

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission. 

Suggested citation

Todorova, I. (2023). From Personal Transformation to Sustainable Development. In V. Bevanda (Ed.), ERAZ Conference – Knowlegde Based Sustainable Development: Vol 9. Selected Papers (pp. 1-9). Association of Economists and Managers of the Balkans.


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