Learning Challenges in the Increasingly Complex Working Environment of Store Retailing – Case Study: Implementation of an Electronic Performance Support System (EPSS)

Ciro Alexander Gonçalves da Silva – Comenius University, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovakia

Abstract: Many companies are still in the midst of the digital transformation. Their departments and employees are equally affected by the far-reaching changes. This is particularly true for stationary retailers, who are faced with the major challenge of having to adapt and implement work processes in day- to-day business within a tight timeframe. The planned use of new software solutions raises the question of how store employees can best be prepared for the upcoming innovations. One specific solution being considered is the use of an Electronic Performance Support System (EPSS). For this purpose, a qualitative survey was conducted to provide information on whether the system-supported provision of context-related assistance adequately covers the support needs. The results provide current and important insights into the learning challenges facing stationary retail and related sectors in times of digital transformation and how these can be overcome.

10th International Scientific Conference ERAZ 2024 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Conference Proceedings: ISBN 978-86-80194-86-8, ISSN 2683-5568,

DOI: https://doi.org/10.31410/ERAZ.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

Suggested citation

References

Bitkom. (2018). (Ed.): Further training for the digital world of work. A representative study by
Bitkom Research on behalf of VdTÜV e. V. and Bitkom e. V.. Berlin, Germany.
Braun, S., & Schmidt, A. (2006). Context-aware learning support for learning on demand. In:
Heinecke, A. M. & Paul, H. (Eds.), Mensch und Computer 2006: Mensch und Computer im
Strukturwandel. Munich: Oldenbourg Verlag. (S. 283-292).
Dehnbostel, P. (2007). Learning in the process of work. Münster, Germany: Waxmann.
Ebbinghaus, H. (1885). On memory. Studies in experimental psychology. Leipzig, Germany:
Duncker & Humblot.
Gerdenitsch, C., & Korunka, C. (2019). Digital transformation of the world of work: Psychological

insights into the design of current and future working environments (Die Wirtschaftspsy-
chologie). Berlin, Germany: Springer.

Gottfredson, C., & Mosher, B. (2011). Innovative Performance Support: Strategies and Practices
for Learning in the Workflow. United States of America: McGraw-Hill Education.
Grotlüschen, A., & Pätzold, H. (2020). Theories of learning. Stuttgart, Germany: UTB.
Hasenbein, M. (2020). People in the focus of the digital world of work: Business psychological
perspectives and fields of application (German Edition) (1st ed. 2020 ed.). Berlin/Heidelberg,
Germany: Springer.
Helfferich, C. (2011). The quality of qualitative data: Manual for conducting qualitative interviews
(4th ed.). VS Verlag für Sozialwissenschaften.
Kerres, M. (2018). Media didactics – conception and development of digital learning programmes
(5th ed.). Berlin, Germany: De Gruyter.
Kotter, J. P. (2011). Leading Change: How to successfully change your company in eight steps (1st
ed.). Munich, Germany: Verlag Franz Vahlen.
Liebold, R., & Trinczek, R. (2009). Expert interview. In P. Strodtholz, A. Taffertshofer & S.
Kühl (Eds.), Handbuch Methoden der Organisationsforschung: Quantitative und Qualitative
Methoden (2009. ed., pp. 32-56). VS Verlag für Sozialwissenschaften.
Matthews, P. (2013). Informal Learning at Work: How to Boost Performance in Tough Times.
Milton Keynes, United Kingdom: Three Faces Publishing.
Mayring, P. (2015). Qualitative content analysis. Weinheim, Germany: Beltz Verlag.
Niemeier, J. (2016). Corporate learning facing new challenges. Controlling & Management Review,
60(5), 6-17. https://doi.org/10.1007/s12176-016-0076-x
Nieswandt, M., Geschwill, R., & Zimmermann, V. (2019). EdTech in companies: Learning as the
key to innovation and growth in times of digitalization. Wiesbaden, Germany: Springer Gabler.
Reglin, T. (2000). Recognition and crediting of informal and non-formal learning. System issues
and consequences for political implementation. Bundesinstitut für Berufsbildung (BIBB).

Retrieved April 12, 2024, from https://www.bibb.de/dokumente/pdf/stst_foko_120330_anerk-
ennung_informellen_non_formales_lernen_reglin.pdf

Rohs, M. (2013). Informal learning – Highlights on the scientific discussion. Bundesinstitut für
Berufsbildung (BIBB). Retrieved April 12, 2024, from https://bibb-dspace.bibb.de/rest/
bitstreams/7117b0fd-3ede-4c44-a8f1-9faae5068bf8/retrieve