Management Model of the Virtual University – Quantitative Research on the Processes Dimension

Viorica Comsa – Gheorghe Asachi Technical University of lasi, Faculty of Industrial Design and Business Management, Bd. Dimitric Mangeron. nr. 67. 700050 lasi. Romanial

Ion Verzea – Gheorghe Asachi Technical University of lasi, Faculty of Industrial Design and Business Management, Bd. Dimitric Mangeron. nr. 67. 700050 lasi. Romanial

Adrian Vilcu – Gheorghe Asachi Technical University of lasi, Faculty of Industrial Design and Business Management, Bd. Dimitric Mangeron. nr. 67. 700050 lasi. Romanial

Abstract: Management in the virtual university (VU) entails a series of interventions that the management team can use to anticipate, organize, coordinate, and control each structural dimension, starting with specific educational processes, human resources, technical resources, support services, and organizational structure. The paper aims to provide an overview of the particularities of decision-making projected on VU’s processes dimension, which involves online teaching-learning-evaluation, interaction and communication, and the design and development of online courses. The survey findings indicate that managing a VU significantly depends on managerial actions such as planning and organizing online educational processes. The research results on processes highlight the most important managerial actions: prioritizing the actions of the staff involved in the online teaching-learning-evaluation processes in close correlation with a clear definition of their roles, tasks, and responsibilities is crucial. This study aids traditional university management in integrating online approaches and organizing courses in a flexible online environment under the umbrella of the VU model.

10th International Scientific Conference ERAZ 2024 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Conference Proceedings: ISBN 978-86-80194-86-8, ISSN 2683-5568,

DOI: https://doi.org/10.31410/ERAZ.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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