Azeta Tartaraj โ Faculty of Business, University Aleksander Moisiu, Durres, Albania
Brunela Trebicka โ Faculty of Business, University Aleksander Moisiu, Durres, Albania
Keywords: Marketing;
Territory;
Tirana City;
Economic development;
Tourism promotion
DOI: https://doi.org/10.31410/ERAZ.2023.583
Abstract: This study examines the role of territorial marketing in enhancยญing economic growth and tourism in Tirana City, Albania. Employing a mixed-methods approach, including stakeholder interviews and tourism data analysis, the research highlights the significant impact of effective marketing strategies tailored to Tiranaโs unique attractions. These strategies not only atยญtract tourists but also stimulate local economic activities. The study underยญscores the importance of public-private partnerships and digital marketing in boosting territorial marketing efforts. However, its focus on Tirana limits the findingsโ applicability to other areas, and the reliance on existing tourism staยญtistics may not fully reflect all marketing activities. Future research could delve into the long-term impacts of marketing initiatives and tourist preferences. Ultimately, strategic marketing of Tiranaโs territory could make it a more apยญpealing destination, offering valuable insights for policymakers and tourism professionals aiming for sustainable development and tourism growth.
9th International Scientific ERAZ Conference โ ERAZ 2023 โ Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, hybrid โ online, virtually and in person, Prague, Czech Republic, June 1, 2023
ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans โ Belgrade, Serbia
ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy โ UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance โ Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)
ERAZ Conference 2023 Conference Proceedings: ISBN 978-86-80194-72-1, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Suggested citation
Tartaraj, A. & Trebicka, B. (2023). Marketing of the Territory of Tirana City, Albania: Strategies for Economic Development and Tourism Promotion. In V. Bevanda (Ed.), ERAZ Conference โ Knowlegde Based Sustainable Development: Vol 9. Conference Proceedings (pp. 583-588). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ERAZ.2023.583
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