Vesna Novakovic – Pan-European University “APEIRON” Banja Luka, Faculty of Business Economics, Vojvode Pere Krece 13, Post. box 51 Banja Luka 78102, Bosnia and Herzegovina/RS
Sanel Jakupovic – Pan-European University “APEIRON” Banja Luka, Faculty of Business Economics, Vojvode Pere Krece 13, Post. box 51 Banja Luka 78102, Bosnia and Herzegovina/RS
Keywords: Management;
The Triple helix model;
Digitalization;
Open innovation
Abstract: This study aims to show how we can apply the Triple helix model to improve the development and management of the spa recreational potential of the Republic of Srpska. The lack of a unique platform that would represent the spa-recreational potential of the Republic of Srpska as a destination that is rich in visual content and is based on a segmentation model, was an incentive for this paper. The research concept is based on the Triple Helix model by bringing together higher education institutions, tourism small and medium enterprises, and government representatives. Also, the research aims to collect and analyze data on the possibilities of improving the business of spas through greater promotion of their activities.
9th International Scientific ERAZ Conference – ERAZ 2023 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, hybrid – online, virtually and in person, Prague, Czech Republic, June 1, 2023
ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)
ERAZ Conference 2023 Conference Proceedings: ISBN 978-86-80194-72-1, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Suggested citation
Novakovic, V., & Jakupovic, S. (2023). Possibility of Application of the Triple Helix Model with the Aim of Sustainable Development of Republic of Srpska’s Spa. In V. Bevanda (Ed.), ERAZ Conference – Knowlegde Based Sustainable Development: Vol 9. Conference Proceedings (pp. 375-382). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ERAZ.2023.375
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