The Digital Transformation of Higher Education: The Role of Artificial Intelligence and Chatbots

Ekaterina Tosheva- University of National and World Economy, Faculty of Applied Informatics and Statistics, 19, December 8′ Str., Sofia 1700 Bulgaria

Luben Boyanov- University of National and World Economy, Faculty of Applied Informatics and Statistics, 19, December 8′ Str., Sofia 1700 Bulgaria

Abstract: The development of new digital resources and tools in education has catalyzed its transformation, aiming to achieve better outcomes for students and foster more fulfilling relationships in the educational process. Smart technologies have been, and continue to be, pivotal in the global transformation of the educational space. This paper examines the main trends related to the digital transformation of higher education, with a focus on the burgeoning role of artificial intelligence (AI) and its most popular application—chatbots. Based on a survey of students, this study explores new possibilities for knowledge acquisition and the further digitization of higher education. The increasing use of chatbots holds significant potential for enhancing university-level economics teaching. Despite certain risks associated with this technology, it is clear that chatbots can significantly contribute to the digitalization efforts within universities and make an additional impact on the sustainability of educational progress and development.

10th International Scientific ERAZ Conference – ERAZ 2024 – Selected Papers: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Selected Papers: ISBN 978-86-80194-87-5, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.S.P.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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