Transformative Translation: Empowering Environmental Discourse Through Linguistic Innovation and Sustainable Translations

Noemi-Maria Sburlea – West University of Timisoara, Doctoral School of Humanities, Oituz str., no. 4C, Mansardã, I, Timisoar: ZIP 300086, Roman

Daniel Dejica – West University of Timisoara, Doctoral School of Humanities, Oituz str., no. 4C, Mansardã, I, Timisoar: ZIP 300086, Roman

Abstract: As environmental challenges intensify, effective communication is essential to facilitate global sustainability. Translators and translation scholars may need to reconsider traditional translation approaches and offer effective translation solutions to cope with the complexity of environmental discourse. This paper is part of a wider and ongoing research project and introduces a tentative transformative approach to translation, which combined with linguistic innovation, is aimed at offering solutions for achieving sustainable translations. Rooted in eco-linguistics, participatory translation, and cultural adaptation, this approach transcends linguistic and cultural barriers, fostering inclusive and impactful communication. Transformative translation acknowledges the deep connection between language, culture, and the environment, shaping perceptions and behaviours toward achieving sustainability. By involving stakeholders and emphasizing cultural adaptation, translators ensure relevance and engagement across diverse target text users. Integrating technology with human expertise further enhances accessibility and nuance in translations. This tentative transformative approach to translation bridges global and local contexts and empowers environmental discourse, contributing to global efforts to achieve sustainability.

10th International Scientific Conference ERAZ 2024 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Conference Proceedings: ISBN 978-86-80194-86-8, ISSN 2683-5568,

DOI: https://doi.org/10.31410/ERAZ.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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