Dina Lazarević, Nevena Ćurić, Katarina Radlovački​
​Faculty of Applied Management, Economics and Finance, Belgrade, Serbia
DOI: https://doi.org/10.31410/eraz.2018.891

4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7


The paper discusses the importance of marketing research and the acquisition of objective knowledge about other people, users of products and / or services of the company. The question of the needs of management for market research and the adjustment of the information received for decision-making is increasingly being posed. Research projects should serve as a material for assessing the market potential of the observed unit. Knowledge development is based on innovation, using information and telecommunication technologies and encouraging research and development in all areas.

Key words

marketing research, research methods, marketing, making decisions, information systems