The Importance of Aesthetic Experience in Fine Dining Restaurants

Suzana Marković – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 46, Opatija, Croatia

Jelena Dorčić – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 46, Opatija, Croatia

Dora Rašan – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 46, Opatija, Croatia

Bruna Bucić – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 46, Opatija, Croatia

Marko Blažić – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 46, Opatija, Croatia

7th International Scientific ERAZ Conference – ERAZ 2021 – Selected Papers: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  Online/virtual, May 27, 2021

ERAZ Conference Selected Papers are published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; AMBIS University, Prague – Czech Republic; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ERAZ Conference 2021 Selected Papers ISBN 978-86-80194-47-9, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.S.P.2021

Abstract: The importance of aesthetic in fine dining restaurants has been recognized as an important factor in creating a perfect service and a mem­orable experience. The purpose of this study is to investigate guests’ impor­tance of certain aspects of aesthetic experience in fine dining restaurants in Croatia. Data were collected using an online self-administered question­naire. Descriptive statistics were used to analyse the data and determine the importance of different aesthetic components in fine dining restaurants. An independent sample t-test was performed to assess the perceived differenc­es between those who have been in fine dining restaurants and those who have not been yet but have the intention to visit them in the future. The re­sults of the study could serve as a guide for restaurant managers to improve the components of the aesthetic experience and enhance the overall guest experience and business performance in fine dining restaurants.

ERAZ Conference

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