Sustainable Development of Marketing in SMEs in Bulgaria and the EU

Svetlana Dimitrakieva – Technical University of Varna, Department “Industrial Management”, 1 Studentska Str., Varna, Bulgaria

Siyka Demirova -Technical University of Varna, Department “Industrial Management”, 1 Studentska Str., Varna, Bulgaria

Mehmed Mehmedov – Technical University of Varna, Department “Industrial Management”, 1 Studentska Str., Varna, Bulgaria

Abstract: The article is devoted to the role of marketing and its sustainable development in small and medium-sized businesses in modern economic conditions. The purpose of the article is to examine and evaluate the process of marketing management in small and medium-sized enterprises, to deter- mine the potential of the marketing processes of these economic entities and to assess the degree of influence of their activity on the economic situation. Looking at the main objectives of SME sustainability marketing and ways to promote business more cheaply. The role of marketing in small and medium-sized companies is the basis of the market economy, and the modern challenges to marketing and sustainable development are related to many problems that significantly complicate their activities. These problems and taking preventive measures are discussed in the article.

10th International Scientific Conference ERAZ 2024 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT,  hybrid – online, virtually and in person, Lisbon, Portugal, June 6, 2024

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Logistics, University of Maribor, Maribor (Slovenia); University of National and World Economy – UNWE, Sofia (Bulgaria); Center for Political Research and Documentation (KEPET), Research Laboratory of the Department of Political Science of University of Crete (Greece); Institute of Public Finance – Zagreb (Croatia); Faculty of Tourism and Hospitality Ohrid, University of St. Kliment Ohridski from Bitola (North Macedonia)

ERAZ Conference 2024 Conference Proceedings: ISBN 978-86-80194-86-8, ISSN 2683-5568,

DOI: https://doi.org/10.31410/ERAZ.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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