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STRATEGIC COHERENCE AS AN ORGANIZATIONAL ADJUSTMENT PROCESS – CONCEPT AND MEASUREMENT OF THE PHENOMENON

by | Jan 14, 2020 | DOI 2018

Paweł Mielcarek
Poznań University of Economics and Business, Poznań, Poland
DOI: https://doi.org/10.31410/eraz.2018.316

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4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7

Abstract

This article present various views of organizational adjustment and coherence. The main goal is to present author`s concept of strategic coherence that will allow for dynamic balance between vertical and horizontal adjustment. Vertical adjustment is a relation between the strategy and the elements of the business model. It is measured by the cascading of goals, feedback and measurement. Horizontal adjustment refers to matching of business model`s components. It is  measured by creating value, capturing value and creating a synergy effect.

Key words

strategic cohesion, organizational adjustment, matching, strategic management, strategy

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