Marko Slavkovic, Marijana Simic​
Faculty of Economics, University of Kragujevac, Serbia

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4th International Conference – ERAZ 2018 – KNOWLEDGE BASED SUSTAINABLE ECONOMIC DEVELOPMENT, Sofia- Bulgaria, June 7, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia;  Faculty of Business Studies, Mediterranean University – Podgorica, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia, ISBN 978-86-80194-12-7


The entry of multinational companies into the domestic market is motivated by various factors which are: better access to the market and logistics, access to physical resources, access to human resources, ie talents and competences, with affordable costs. On the other hand, transfer of technology, knowledge and advanced management approaches are promoted as key benefits for the host country. The process of diffusion of these benefits in a national economy requires time, but also the flexibility and openness of domestic firms to adapt and learn. The aim of this paper is to identify, through a comparison of human resource management activities, a difference in the field of training and employee development between domestic and multinational companies. The purpose of the work is to identify, through the diagnosis of the current situation, the weaknesses in HR activities with domestic companies and, based on that, define the guidelines for improving these activities in order to elicit potential inferiority in relation to multinational companies and world practice.

Key words

training, employees’ development, multinational companies, Serbian companies


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