Memorable Sensory Experience in Restaurant: A State-Of-The-Art Review

Dora Rašan – University of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 42, Opatija, Croatia

Karmela Višković – University of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 42, Opatija, Croatia

Denis Prevošek – University of Rijeka, Faculty of Tourism and Hospitality Management, Primorska 42, Opatija, Croatia

Abstract: The restaurant industry is no longer expected to provide only high food and service quality but to stimulate the senses that will contrib­ute to creating a memorable experience for restaurant guests. Thus, senso­ry senses play an increasingly important role for restaurateurs, especially in the context of nurturing long-term relationships with guests. Therefore, the main purpose of this research is to identify and evaluate studies that dealt with a memorable sensory experience of restaurant guests. The findings of this study indicate that the largest number of studies was published in 2019 (24%) in Asia (36%). Furthermore, scientific experts included all five sensory components in only 32% of the studies examining guests about their mem­orable restaurant experiences. The contribution of this research is reflected in determining the presence of sensory perception in the literature related to gastronomy. The results of this research enable the awareness of restaura­teurs and scientific experts about the importance of examining the sensory perception of restaurant guests.

8th International Scientific ERAZ Conference – ERAZ 2022 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Online-Virtual (Prague, Czech Republic), May 26, 2022

ERAZ Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; AMBIS University, Prague – Czech Republic; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ERAZ Conference 2022 Conference Proceedings: ISBN 978-86-80194-60-8, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2022

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

Sugested citation

Rašan, D., Višković, K., & Prevošek, D. (2022). Memorable Sensory Experience in Restaurant: A State-Of-The-Art Review. In V. Bevanda (Ed.), ERAZ Conference – Knowlegde Based Sustainable Development: Vol 8. Conference Proceedings (pp. 253-262). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ERAZ.2022.253

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