Innovations as a Means of Restarting Tourism in the Slovak Republic in the Period After COVID-19

Vojtech Kollár – Vysoká škola ekonómie a manažmentu verejnej správy, Furdekova ul. 16, 851 04 Bratislava, Slovak Republic
Silvia Matúšová – Vysoká škola ekonómie a manažmentu verejnej správy, Furdekova ul. 16, 851 04 Bratislava, Slovak Republic

7th International Scientific ERAZ Conference – ERAZ 2021 – Conference Proceedings: KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, Online/virtual, May 27, 2021

ERAZ Conference Proceedings are published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ERAZ conference partners: Faculty of Economics and Business, Mediterranean University, Montenegro; University of National and World Economy – Sofia, Bulgaria; Faculty of Commercial and Business Studies – Celje, Slovenia; AMBIS University, Prague – Czech Republic; Faculty of Applied Management, Economics and Finance – Belgrade, Serbia

ERAZ Conference 2021 Conference Proceedings: ISBN 978-86-80194-46-2, ISSN 2683-5568, DOI: https://doi.org/10.31410/ERAZ.2021

Keywords:
Tourism;
Innovation;
Sustainability

DOI: https://doi.org/10.31410/ERAZ.2021.57

Abstract: The competitiveness of tourism and its sustainability is conditioned by the ability of tourism stakeholders to use the existing innovation environment. Empirical results support the fact that the tourism sector shows differentiated innovation behavior in the sector of services. Economic performance in tourism determines the type of innovation and the type of business. The paper focuses on innovations, which, together with other factors, are considered to be the driving force behind a possible restart of tourism in the Slovak Republic in the period after COVID-19. Innovations are understood as creative activities that induce deliberate change that will bring in technical, technological, economic, or social benefits. They are an essential part of modern business. Using a questionnaire survey, PESTLE analysis and SWOT analysis, a survey focused on the application of innovations in tourism was conducted. The target group was represented by travel agencies in a selected region of the Slovak Republic.

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